Quality tourists over quantity is new STB’s chief mantra?

I refer to the Straits Times article on 15 April 2019 “Quality tourists over quantity is new STB’s chief mantra”.

Up until recently, medical tourism was a lucrative business for our hospitals for many private doctors, hotels and the retail trade. But Malaysia has made big strides at our expense. Many China tourists consider Singapore as a stopping-by destination after their primary trips to Thailand and Malaysia.

Moving forward, the paper quoted STB’s new CEO Keith Tan as saying that “the busloads of tourists who come and spend half a day, take a picture in front of the Merlion, what sort of experience and impression do they have of Singapore”?

To begin with, Singapore is an expensive country to visit for many tourists. The entrance fees of many tourist attractions – such as Gardens by the Bay, the Night Safari or the Ferris wheel – are even expensive by local standards.

So, what should be our primary goal? Our primary goal must be how we entice our tourists to spend more money per head, or better still, how to stay more nights in Singapore.

We definitely do not want more penny-pinching backpackers who rent a bed space, visiting and eating at our HDB coffee-shops and hawker centres, having roti-prata kosong for lunch and economic bee hoon for dinner and not spend much else in between.

I can assure you that in their 2 weeks stay in Singapore, they will have plenty of impressions of our “exercising seniors” who are clearing tables and paddling tissue everywhere. We also do not want so called “female tourists” who come on tourist visas and ended up in cheap hotels doing their spreading business etc.

Looking further, if tourist’s impression of Singapore is a good and pleasant one, they will help to promote Singapore back home to their families and friends and if their experiences and impression of Singapore are lousy and expensive, they will also talk about them accordingly.

Our tourism chief must be somebody who has a solid understanding of Singapore, about our strengths, our weaknesses, our competitive advantages and must be definitely street-smart. Our goals at promoting tourism must be absolutely clear, and not merely giving clever and politically correct answers such as the quote mentioned by STB’s new chief.

 

Simon Lim

 

 

 

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22 Responses to “Quality tourists over quantity is new STB’s chief mantra?”

  • Copycat nothing new:

    2017 Journal of Hotel & Business Management Quality and Quantity in Tourism
    copycat old ploy.

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  • Singapore all cheapos:

    ..that’s why Singapore attract cheapo tourists. Most are savvy enough not to buy overpriced stuff. Most come here to look for work. What do you expect?

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  • Bapak:

    Why don’t stopped job-seeking “tourists” first?

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  • opposition dude:

    We already have got quality tourists, they are the high rollers found at MBS and RWS. One bugger fly in spend 200k at the tables is equal to don’t know how many backpackers liao.

    Not all tourists spend mega cash here but our country cannot just cater to those who are rich as it sends a wrong message. Those budget tourists here come for the experience of being here and trying local food, local culture and taking our public transport amongst other things.

    This STB CEO ought to be sacked for saying such a thing.

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  • RDB:

    That’s just the best they can find and get for that post… not only that one, but and more are showing up their gross shortcomings too!

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  • once mighty Spore:

    we tell friends, visitors, and such to go to phuket, macau. at least the beers are so much much cheaper. anywhere in Msia is also good.

    most of those who drop in for the weekend stay in the casinos and never step out. they say it is too hot and why bother. so when Japan has its casinos and Dr Mahatir builds one in johor bahru, then, Spore can close shop which is not a bad thing since there is less crowding which translates to a better quality of life for local born, 70% sheep included.

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  • Singapore Fooled Again n Again:

    Quality over quantity tourists?

    So before a tourist can land in red dot, must declare to spend at least US$2000 a week before can get in? Haha, money make the world goes around

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  • Regime change is the solution:

    Quality over quantity is right. That is why Singaporeans should vote opposition. Aren’t PAP MPs of poor quality because they are just “yes men and women”?

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  • LIONS:

    so,GARDENS BY THE BAY OF PIG$ has not enough VISITORS/TOURISTS to meet NUMBERS?
    so,FREE ENTRY FOR PG N MG?

    FEWER TOURISTS EXPECTED.
    *QUALITY* TO GREEDY PAPIgs means *$*?
    So,UP THE ANTE,$9 BILLIONS MORE ON IRs to lure *QUALITY* $ tourists.

    maybe more LAUNDERING to be done here?

    well,tourists can NO MORE SEE sgs when they visit places of interests here,ALL THEIR OWN COUNTRYMEN here maybe like PEENOISE N OTHERS?

    SO BORING FOR THEM,CANT MINGLE WITH REAL SGS TO TELL STORIES ABOUT OUR AH KONGS AND AH MAs to them liao.
    all sgs at home or collecting cardboards only?

    maybe our ministers n scholars should go and WORK IN THE ZOO or *BIRD PARK*,they all very good at monkey talk and bird talk,ya?

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  • sgs deserve a quality gov:

    yes agree..sgs also need to welcome quality gov ppl in ..instead of quantity full of ‘follow the leader’ clowns.
    we deserve better!

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  • PAPPLPSTB talking cabin cock:

    Tourism means some human looking form came unload as much money plus taxes, GST etc etc to enrich the state fund to pay extra bonuses to plps n GFWs so what cock is PAPPLPSTB or rather GFWSTB talking about quality over quantity. PAPplps n GFW has nfi of having quality over quantity in PAP import of foreigners n suddenly GFWSTB/PAPPLPSTB is talking about quality over quantity in Tourism. When the GFzws n PLPs n their LPs/GFH have their wires cross n intertwined, it is abt time to put them where they belong by the next GE n get properly wired men to lead. Politicians r better be rational,, logical, kind, honest n patroitic to the nation n her people than egoistic, hungry, greedy n aggressive thieves n scums of the society. As far as ideas, skill n expertise r less expected than in a company CEO simply becos political leadership has the privilege of commissioning working committees filled with the required men with the expertise n ideas required n they can either be free service or paid out of the state fund n even international experts engaged at market price also paid by the state fund. This is either mysteriously unconsciously left out when GCT moved his motion that he n his cabin of ministers r entitled to be paid the same as highly paid MNC CEO. Of course with the whole house filled with PAP MPs, the motion is carried thru. This implied that a minister may said to get $4 millions not including the medical dental n who knows what other benefits n the above mentioned privileges, each minister will literally cost Singaporeans well well over the millions they declared.
    The most alarming thing was when LKY fumed over late President Ong TC invoking his Constitutional rights to call for the financial books of the Govt n declared that it is impossible to comply becos it would take hundreds men years to compile for his reveal. No one expectedly questioned about aren’t the Govt financial account r subjected to annual audit n it is the responsibility of the Govt to maintain a uptodate financial book at all times. So then why it needs to take hundreds of men years to compile the financial account. is this a fake pronouncement or fuming related temporary lunacy.? Ironically the Constitutionally guaranteed independent public regulatory institutions remain dead passive perhaps shock to paralysis by the fuming lunacy.
    Quality quantity talking cock led to another by committed by lesser men in regards to medical treatment cost of bad hearts. One minister of Health arrogantly chided the kpkb citizens over humongous medical cost that he only paid $8 for his bad heart treatment with first class hospitalisation all in with surgery, drugs n tests. A recent V4 minister also underwent bad heart treatment claimed thru his kakis in response to deductive netizens that…

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  • PAPPLPSTB talking cabin cock 2:

    cont

    paid citizen rate for first class hospitalization which means more than 10000 times than the once .Minister of Health. Now who is telling lies or fake news? Not surprising no official clarification came over the two horrentious different claims particularly those constitutionally guaranteed independent watchdog public institutions. No wonder one rotten banana so desperately trying to chalk up credits which she has achieved after she proudly with no visible colour change in facial skin that conflict of interest depends on the success of the alledged career. Extrapolating any crime would also depend on the success of the criminal career which mean if the criminal is successful in his criminal activities, he cannot be guilty of his crime. Wow, this is good news to all reprimanded for criminal activities. in other words, rotten banana is telling he world in SIN if u can verify u have a successful career u r automatically found not guilty of any crime you have committed. zno wonder PAP leaders hopes the rich will come esp the new rich from PRC becos whatever they do including capital punishment crime if committed by the unsuccessful poor Sinkies, they will not be guilty.

    What the shit, netizens may think. But it is, compliancy or dynasty, it is nothing but new fund or cowshit in madarin!

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  • True facts:

    They don’t spend here anymore. They spend in Malaysia. Most of them r not stupid to spend here.

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  • budget flights budget tourists:

    How is Keith Tan going to reconcile the large number of budget flights in and out of Singapore with non-budget minded visitors?

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  • reality check:

    Many new citizens converted are living in JB, coming back to Singapore to work daily. These are the formulas to extract the most benefits. New citizens can form their own communities in jb. They will look after their own kinds knowing that local Singaporeans are self-centered. Of course, they will want to keep this things going for as long as possible. Knowing that their countries don’t mind also, as they can get back in anytime.Singapore is being compromised.

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  • We Are Screwed:

    Tourists from first world countries trended downward rapidly since 2000.
    Little cultural authenticity to see.
    Massive influx of regional cheaper workers looking for work fill the numbers instead, little quality spending.
    Orchard road fast becoming a “dead” town with companies counting their days.

    Chinese high rollers are also not coming in, Chinese government keeping close tab on funds outflow… constantly keeping in mind the humiliating, poisonous remarks from our clown prince.

    The SG bakut teh has been cooking for a while already, those frogs which could jump already did so, many other Bobian frogs are still calculating and weighing what can the oppositions do.

    Will they feel the heat enough to turn over the cooking pot in 2019?

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  • MarBowling:

    This Keith Tan bugger has PIGEON-EYE mentality. Just like his Big Boss Mai Hum who only welcomes $billionaire investors and folks who are willing to become SinKapore citizen! Top Beam crooked and pigeon-eye, bottom beam sure 100% goes slanting and follow the LEEder! Just wait and see whether these 2 MFs PIGEON-EYE VISION IS SUSTAINABLE or UNSUSTAINABLE!

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  • Harder Truths:

    Tell these imbeciles to go down to Orchard or anywhere else with large shopping centres. Most have no patrons. Desperate to survive.

    The retail sector catering for rick kids and high-end clients is dead. Most people (FT included) survive off basic amenities.

    STPB gets its budget from the government, so as long as they can talk bullshit they can justify their salaries.

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  • Zhenzidan:

    STB=Screw Things Backwards. Or
    STB=Stop That Bullshit

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  • NO Dafts or Dogs Allowed:

    Don’t think those tourists are daft like Singaporeans who don’t think the operating cost of Jewels changi will be factored into their transit here?

    Tourists are no more enamoured by attractions eg: Orchard Rd, Garden by the Bay or Sentosa. That’s why all these have to be brought to the doorsteps of transit tourists @Jewel changi. Most of these tourists probably on their way to Thailand, Vietnam, Indonesia where nature’s paradises are free or value for money.
    Unlike here, where almost everything is as fake as can be, including politicians.

    Disclaimer: I cannot be held responsible for the opinions above, as apparently one of my dogs has learned how to type.

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  • Backpackers welcomed?:

    @ China Town station especially .. easily see Ang Mo .. not alone but whole family Q up to buy short-stay ticket .. this .. makes MRT and buses crowded .. another day a Nippon family a couple and two young kids cannot take cab but must take train/bus to airport .. Language problem cannot communicate in English .. NO MONEY dont come to Singapore lah .. Singapore taxi no business liao

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  • Dinesh Subra Niam Niam:

    Tell those white tourists to try the pig organ soup.Only $4.50. Hahaha, which organ, they ask. They can camp out at void decks free. Sleep at Changi airport free. They can check out free shuttles in the city.

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