Brownfacegate: The inside story?

Morocco Mole (Secret Squirrel’s sidekick) tells me that his second cousin removed working at Havas’ has an interesting story about the origins of the ad. I must emphasise that it’s hearsay and there’s no evidence supporting the story. It could be juz fiction.

Havas’ knew that they had to portray, Chinese, Malay, Indian and Others* as this is SOP in public service ads. No public body wanted one race to complain of being left out. So they tot up the idea of a cross dresser who could also do all four races, as a way of meeting this requirement while hopefully making it entertaining, and a talking point**. The Nets people bot into the ad. And MediaCorp had no issues.

Someone involved (not an ethnic Chinese but from a minority that even other minorities sneer at) is alleged to have said: “If only we had used an anti-Chinese, vulgar person from a minority that thinks that said minority should be tua kee and kicking the ass of other races, not juz punching above their weight, fronting the ad, no-one would have complained except some dickhead Chinese chauvinist and the public would have shouted the person down.”

Meanwhile a long time ago, in a parallel S’pore in an alternate universe far, far away, Preetipls and her brother are looking at their bank accounts and smiling. They crossed dressed as a couple and parodied Malays, Chinese, Eurasians and Indians in an ad for Nets. A few Chinese men were jailed for complaining about “yellowface”. The ad won awards for promoting multiracism.

Details of this alternative S’pore: PM visiting from Bizarro S’pore?

——————————

*

In 1824, the British introduced the concept of the “Malay” race into S’pore’s psyche and political governance, when they classified the residents of S’pore into “Chinese”, “Indians”, “Malays” and “Others”.

“Malay race” created by ang mohs, not the Malays

**Well they got it talked about, a lot.

 

Cynical Investor

Cynical Investor blogs at Thoughts of a Cynical Investor

 

 

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