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SPH Media has been lying about its circulation numbers

SPH Media, your “trusted source of news”, to which up to $900m of your tax dollars has been pledged, today announced that it has been lying about its circulation numbers.

Why might employees feel the need to lie? There could be many underlying institutional pressures, including the desire to charge higher advertising rates. Or perhaps bluff the investment community and the public (including poor you) about the health of the business.

How did they lie? Double counting of subscriptions. Printing extra copies which were counted and then promptly destroyed (oh, the poor paper lost).

“Certain circulation numbers were arbitrarily derived,” was perhaps my favourite method, which I take to mean “anyhow whack”.

But the best line from the article is this one:

“SPH Media cited several examples of these inconsistencies, in reply to queries from The Straits Times.”

Said without irony, I imagine, ownself check ownself is now on a different planetary scale.

P.S. congrats to Wake Up Singapore for breaking this story yesterday, which is almost certainly what led SPH Media to come clean [LINK], over two weeks after it fired employees involved. Much more investigation needed.

 

 

* Facebook post by Sudhir Thomas Vadaketh.

 

 

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READER COMMENTS BELOW

15 Responses to “SPH Media has been lying about its circulation numbers”

  • Light The Way:

    When you are in the business of lying to others, you are also lying to yourselves.

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  • only stupid people vote pap:

    the serious question is, where is the pap paper general the umbrage fatty?

    he is paid S$2m+ each year he parked his backside at the pap states times.

    only with an outsider, without months of taking over, do sinkies discover the corruption inside pap states times.

    isn’t it time pap does the right thing by clawing back all the S$m pap has dished out to the pap paper general the umbrage fatty?

    isn’t it time the pap paper general the umbrage fatty and the 3 so called seniors commit suicide?


    SPH CEO Ng Yat Chung ‘takes umbrage’ at reporter’s ‘editorial integrity’ question

    Khaw Boon Wan on AHPETC: In Japan, the CEO and board of directors will call a press conference and take a deep bow, and in the good old days, they may even commit hara-kiri.

    unless pap folks are all lying folks without integrity, pap folks must do the honorable thing. after all it is S$900m of sinkies monies pap is dishing out to pap states times and it is pap folk elder who talked about hara-kiri. pap folks unless they are all lying forked tongue cobras, must walk the talk and ensure money is clawed back from umbrage fatty and all of them in the crime must commit suicide per pap elder khaw boon wan.

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  • Asd:

    I think umbrage free decade cook house food should be held accountable

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  • Light The Way:

    Singapore Pension Holdings (SPH) for semi-retirees who would otherwise be out of a well paid ‘job’.

    Tech: There are many such “retirement homes” for the loyal but used civil servants, I remember the Turf Club was also one of them.

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  • Illegal:

    Surely, some laws must be broken.

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  • opposition dude:

    How embarrassing for PAP yet again ha ha ha. Will they ever dare tell us all again that SPH is a, ahem, “trustworthy” news source when all this has blown over hee hee hee!

    I doubt that numbers were merely inflated by 10% to 15% as reported. Seeing as how their circualtion has fallen by quite a bit quarter after quarter it feels more like 30% to 40% inflated instead. Still want to brag and boast about online subscription numbers har? Probably also inflated numbers lah!

    As usual, just a few small news reports will be written about this saga, we sure as heck won’t be getting non stop reports about this very embarrassing saga for sure. And PAP will also be citing some other examples of other newspapers engaging in the same tactic to try their darndest that this isn’t unique to Singapore.

    But so what, it’s always nice to read of PAP being malu’ed isn’t it? HA HA HA!

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  • MarBowling:

    Indian Chief of SPH(SinKapore Puki Holdings)Ng Jong-Un is getting itchy hands again….he wants to SINK SPH as he has previously done to NOL!

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  • 假 骗 偷:

    Learn from big brother sun rising from the east.

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  • Kai:

    Maybe printing with mouldy left over paint?

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  • Propaganda by Pink:

    Go to pariahment and call A SPADE A SPADE!

    Go to pariahment and call A SPADE A SPADE!

    Go to pariahment and call A SPADE A SPADE!

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  • Soccerbetting2:

    World war 3 may be starting soon.Watch this Tik Tol on Myanmar attacking India.Real or not,I don’t know ? How come SPH never report out ?Tik Tok link -”https://vt.tiktok.com/ZS8kkhJ2E/”.

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  • India no care:

    Rights watchdog urges India to stop Myanmar from violating neighboring airspaces
    https://www.aa.com.tr/en/asia-pacific/rights-watchdog-urges-india-to-stop-myanmar-from-violating-neighboring-airspaces/2786009

    India couldn’t care less. It’s the white powered human rights group calling for war.

    Soccerbetting2:
    World war 3 may be starting soon.Watch this Tik Tol on Myanmar attacking India.Real or not,I don’t know ? How come SPH never report out ?Tik Tok link -”https://vt.tiktok.com/ZS8kkhJ2E/”.

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  • Hahname:

    Fear.breed insecurities.

    Happy fear day.

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  • Propaganda by Pink:

    Now it has the AUDACITY to use tax monies to hire EAGER BEAVERS

    TO EXPLORE THEIR FALSE !

    Sinkies you vote with your EYES OPEN?

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  • Propaganda by Pink:

    False Narrative!

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