Podcasts didn't decide GE2025 I refer to the CNA’s Commentary: Podcasts didn't decide GE2025, but they changed how Singaporeans engage with politics (May 9).
The 2025 General Election has several features/characteristics that deserve our attention, discussion and
reflection:
In today era, technological revolution, innovation and advancement...
GE2025: Stunning victory for PAP I refer to the CNA’s report, “GE2025: Stunning victory for PAP, winning 87 of 97 seats with higher national vote share in PM Wong's first electoral test” (May 4).
GE2025 has clearly delivered the following key messages/notes from the vast majority of voters:
The Workers’ Party (WP) has done a fantastic good...
This is not a game of cards I can appreciate parties wanting to hold their cards close to their chest, but the smoke and mirrors games on nominations day, the shuffling of the DPM from a seat he had openly been declared to be defending, and other ministers shuffling constituencies leaves one feeling the PAP thinks it is playing a game of cards.
Constituency...
Is a Parliament full of PAP MPs really better for Singaporeans? I refer to The Online Citizen GE2025 news report, “Lee Hsien Yang: Is a Parliament full of PAP MPs really better for Singaporeans?” - (April 14), and “The Straits Times’ report, “GE2025: Singaporeans will go to the polls on May 3, Nomination Day on April 23” (April 15), and The Online Citizen GE2025 report,...
𝐈𝐧𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐞 𝐚𝐧𝐝... Is the PAP of today exceptional, with unmatched competence and delivery? Afterall, that is their justification for the highest salaries in the world. Let’s look at its more recent track record.
Large numbers of NRIC numbers were recently unmasked, leaving Singaporeans exposed to identity theft, fraud, abuse and scams....
GE2025: Red Dot United to contest in Holland-Bukit Timah I refer to the CNA news, “GE2025: Red Dot United to contest in Holland-Bukit Timah GRC but may make way for Singapore Democratic Party” (April 10),
“More opposition 'star catches' are emerging. Is Singapore's political scene maturing?” (April 10) and “PSP says government response to Trump tariffs 'overblown',...
GE2025: Why Singapore's high-flying bureaucrats are recruited... I refer to CNA’s news, “GE2025: Why Singapore's high-flying bureaucrats are recruited into politics” (Mar 28).
It is not surprised to notice that in recent weeks, two NMPs and top ministry officials have resigned, fuelling speculation they could be fielded as potential candidates for the ruling People's Action...
More than 2.75 million Singaporeans eligible to vote in GE2025 I refer to The CNA’s News, “GE2025: More than 2.75 million Singaporeans eligible to vote” (Mar 25).
As Singapore’s General Election is due to be held within this year, the following factors will more or less influence the election situation this year:
A)The general mentality of voters
Voters are generally...
How the end of Ukraine war could be secured, even with waning... I refer to the CNA’s commentaries, “How the end of Ukraine war could be secured, even with waning US support” (Mar 4), “Lessons from the Trump-Zelenskyy meltdown- for friends and foes” (Mar 1) and “Will Trump tariffs push China to change economic tack?” (Mar 3).
Foremost, we need to recognise the reality...
Singapore Army Recruits Deserve a Minimum Wage Singapore Army Recruits Deserve a Minimum Wage: National Service Should Not Come at the Expense of Opportunity Costs
Singapore’s National Service (NS) has long been a cornerstone of the nation’s defense, requiring young men to dedicate two years of their lives to military, civil defense, or police service. While...
Trump-Putin deal on Ukraine will be Europe’s moment of... I refer to the CNA’s Commentaries, “Trump-Putin deal on Ukraine will be Europe’s moment of reckoning” (Feb 20) and “Ukraine can survive with the ‘least worst’ peace” (Feb 22).
Now, In the eyes of European Union, they have lost trust and confidence in the United States, it is solely due to the flip flop...
From Deepseek to Huawei, US tech restrictions on China are... I refer to the CNA’s Commentary, “From Deepseek to Huawei, US tech restrictions on China are backfiring” (Jan 31).
Would it be practical, useful and effective for the United States to continually pursue an aggressive containment strategy to hobble China’s tech push? Undoubtedly, the answer is obviously not.
There...
Don't get distracted by Trump's outlandish Cabinet picks I refer to the CNA’s Commentary: “Don't get distracted by Trump's outlandish Cabinet picks” (Nov 25), and “'No one will win a trade war’, China says after Trump tariff threat” (Nov 26).
As everyone knows, U.S. President-elect Donald Trump will return to power on January 20, 2025.
Trump has dismissed...
Putin escalates Ukraine war I refer to The CNA’s Commentary: “Putin escalates Ukraine war by a step, not a leap, with missile experiment” (Nov 23).
Foremost, Zelenskyi’s intention to join Nato has greatly threatened the security and survival of Russia. Hence, Zelenskyy has offended Putin and Putin has no choice but to launch a war with...
Will PM Wong address the astronomical ministerial salaries? I refer to The TR-Emeritus opinion article, “Will PM Wong address the astronomical ministerial salaries” (June 14) by Mr Yoong Siew Wah.
It has always been a controversial topic which concerns about our top political leaders who receive their salaries that are many times higher than those foreign political leaders.
Our...
Strong hailstorm strikes China's Xi'an causing airport...
Four parties lost their election deposits in GE2025
Level 16 super typhoon devastates multiple cities in...
Level 15 winds destroy buildings rooftops and cause...
TR Emeritus to 'shut-up' on 2nd May 2025
Chaos in China as extreme storm destroys homes and...
China, Thailand, and Myanmar in ruins after devastating...
Myanmar 7.7 earthquake collapses buildings in Thailand,...
Beijing shocked by earthquake and mega sandstorm
Mega hail causes mass destruction in Fujian and Guangdong
Extreme weather struck multiple regions in China
Huge snow caused numerous disruptions on China's major...
The rapidly spreading HMPV virus you haven’t heard...
4.1 magnitude earthquake shakes Shanxi's Linfeng city
7.8 magnitude earthquake devastates Tibet
Outbreak of mystery virus in China
Unknown Virus Rampages in China; Hospitals Utterly...
The three of threes about DPM Heng Swee Kiat
我们是否该重新思考国防开支的优先顺序?
Cutting down reliance on US military equipment
2025大选—明确授权,变化中的政治格局
A jaw-dropping election
The Nation has rejected multi-party Parliamentary representation
A False Analogy That Insults the Intelligence of Singaporeans
There is a cost to losing
Hougang Belongs to the People
Its all about trust
Misunderstanding What Singaporeans Truly Expect from...
Punggol GRC
Should Singapore Be Concerned About David Neo’s “Action-Takers,...
Why Singaporeans Must Reconsider the Dismissal of SDP’s...
Expect the exchange of barbs in politics
Don't Be Swayed by the Noise—Think Critically Before...
We vote whoever is deserving of our vote
The Case for a Diverse and Balanced Parliament
Podcasts didn't decide GE2025
GE2025: Stunning victory for PAP
Is a Parliament full of PAP MPs really better for Singaporeans?
GE2025: Red Dot United to contest in Holland-Bukit...
GE2025: Why Singapore's high-flying bureaucrats are...
More than 2.75 million Singaporeans eligible to vote...
How the end of Ukraine war could be secured, even with...
Singapore Army Recruits Deserve a Minimum Wage
Singapore’s Sports Industry: A Rising Powerhouse...
What are the most popular hobbies in Singapore in 2025?
10 Most Popular Mobile Games in Singapore
Langkawi to Koh Lipe Ferry: Complete Travel Guide
This is not a game of cards
𝐈𝐧𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐞 𝐚𝐧𝐝...
The sleep science revolution in elite sports
Sports Betting in Online Casinos as a Way to Improve...

The history of Special Branch and the Emergency
My name is Yoong Siew Wah and I was a former director of ISD (Internal Security Department), the name adopted after Singapore became independent to replace Special Branch to divest the department from its colonial connotation. The Malayan Secret Service had no executive power and was replaced by Special Branch with executive power when the Emergency Regulation was declared in June 1948 following the armed struggle started by the Malayan Communist Party to capture power from the British. Malaya included Singapore in the rebellion by the MCP but the Communists could only carry out urban warfare in Singapore because there was no jungle. Mr Yoong Siew Wah The situation was extremely turbulent but as they operated underground it really overstretched the security authorities to capture them.They overawed the public with their assassination of so-called traitors and reactionaries including Special Branch officers and the proliferation of arson of buses of the British-owned Singapore Traction Company. The Chinese bus company targeted by them was he Tay Koh Yat Bus Company owned by a prominent KMT figure Tay Koh Yat. Tay Koh Yat although a septuagenarian was a sprightly courageous toughie who laid in ambush one night to surprise communist arsonists who torched his buses. Sure enough the young communist arsonists unsuspectingly turned up to torch one of his buses. Tay Koh Yat, alone and unarmed, promptly pounced on them and pursued them when they fled, but as it was age versus youth he failed to apprehend any of them. He was praised by the press and sympathetic members of the public, especially the Chinese community. But what really honored him was the personal praise of the British Governor. Fellow Special Branch officers were in the front line fighting the communists. We were extremely vulnerable as we were prime targets for assassination by their killer squad. We were in the open and they were in the dark and they knew our routine in leaving our homes for the office. However it was fortunate that no Special Branch officer had been assassinated but some CID detectives who were regarded as notorious and corrupt were bumped off by the communist assassins without knowing who or what hit them. The communist killer squad had still not been captured on the Special Branch radar and it was so demoralising and quite challenging to ferret them out and demolish them as they were too elusive. When I was Special Branch duty officer for the first time a pineapple tycoon Lim Teck Kin was assassinated by the communist killer squad. He owned a pineapple factory in Johore and the communist targeted him because he was seen as an oppressor of his workers. So when he left his house in East Coast Road in the morning in his car driven by his Malay driver had to stop at the entrance to see that the road was clear two communist assassins suddenly appeared in front of his car and bumped two bullets into him and he simply perished.The Malay driver was so deeply shocked that he could not remember how the two assassins looked like. As luck would have it fate too a hand in terminating the murderous career of the head of the communist killer squad known as Tit Fung (the iron spearhead). A police radio patrol commanded by a police lieutenant was making a routine check in Albert Street in June 1952 and came upon three Chinese at a coffee stall. They checked the three Chinese and the Malay corporal was searching one of them when the suspect suddenly decamped and fled along Albert Street. The police lieutenant and the corporal gave chase but the suspect had already fled quite a distance. An Englishman was driving along Albert Street and saw the fleeing suspect and the police officers pursuing behind. Out of civic-mindedness the Englishman drove his car and knocked down the suspect which enable the police to arrest him. Communist documents which were in the form of messages were found on him. He was taken to the Beach Road Police Station and the Special Branch was promptly notified. It so happened that a deputy of Tit Fung was on his way to surrender to Special Branch when he was arrested. He was targeted for assassination by Tit Fung for suspected party betrayal and he immediately identified the suspect as Tit Fung the head of the communist killer squad. This turned out to be a significant capture of a leading communist killer and was a great credit to the police officers who made the capture and the highly commendable public-spirited Englishman who made it possible for the police to arrest the notorious communist. Tit Fung, whose real name was Wong Fook Kwang, was the mastermind of all the assassinations of police officers and so-called traitors and reactionaries by the communist killer squad the he commanded. Therefore he had to be rigorously interrogated but fate was on his side when the doctor certified that he was seriously ill with tuberculosis and may not stand up to rigorous interrogation. He was sent to the lock-up ward of the General Hospital in Outram Prison. The Special Branch slipped up badly by not forbidding a woman claiming to be Tit Fung's mother from visiting him. The Malay police guard at the lock-up ward could not be expected to be vigilant enough to spot any messages passed on by the mother to Tit Fung. So on the night of 4th March 1953 when it was raining heavily Tit Fung was rescued by two of his subordinates who cut the wire netting and one of the iron bars of the lock-up ward and thus enabled him to escape. It was a heavy blow to the Special Branch but quite amazingly there was no witch-hunt to find a scapegoat to take the blame. DSP John Fairbairn was the officer in overall charge and it became his crusade to hunt down Tit Fung. He enlisted all the resources required for his mission including RAF reconnaissance when he finally received reliable information where Tit Fung was hiding. It was in a secondary forest in Pasir Laba in Jurong. So a massive operation was mounted at midnight on 9th July 1954 with the deployment of three hundred policemen surrounding the area and sweeping inwards. I was with British ASP Bob Phillip leading a party and we stumbled upon Tit Fung who was huddled together with his mistress in a lean-to shelter behind some undergrowth. He had a considerable amount of communist documents and drugs to keep him alive. He was captured with his mistress and brought to Special Branch, He was subjected to a series of criminal prosecutions but nothing to connect him with the assassinations. As it was undesirable to keep him in solitary confinement for any length of time he was eventually banished to China. The MCP armed struggle dis not go well for them. They suffered heavy casualties at the hands of British and Allied soldiers. In October 1951 chin Peng, MCP secretary-general convened a central committee meeting to discuss solution to their battle losses. They decided to open up a second front to complement their armed struggle. This was indeed a watershed decision as later events could show. They issued an edict which was proclaimed as "October Resolution" to all their divisions and branches all over Malaya and Singapore. In Singapore it was 1953/54 that the directive prominently manifested overnight in the proliferation of hundreds of pro-communist trade unions and organisations like the Brass Gong Society, the Singapore Women Federation, Chinese Middle School OBAs and others. Although it did not take Special Branch by surprise it was nevertheless a ommunist crusade of such a magnitude that it was extremely overawing. But Special Branch was unfazed as we had veteran top-notch security specialists like Alan Blades, Richard Corridon and Ahmad Khan and they were strongly backed by well-trained officers and inspectors. Out of this massive evolution of the Communist United Front out of nowhere emerged mystically a dynamic leader in the person of Lim Chin Siong. It was obvious that he could not be the undisputed leader of the CUF without the imprimatur of the MCP leader Chin Peng. That he became a major security threat to Singapore could only be gauged from his domination of the Chinese mass base with his charisma and prowess in directing and organising the CUF. A promising Cambridge-trained lawyer Lee Kuan Yew with highly ambitious political ambition but handicapped with the lack of a mass base latched on to Lim Chin Siong to provide him the mass base. But Lim Chin Siong was a sharp operator and not easily taken in by flattery and guile and Lee Kuan Yew soon found to his horror that Lim Chin Siong was indeed his insurmountable adversary. Both were trying to make use of one another. Lee Kuan Yew for communist support to capture power and Lim Chin Siong for providing a democratic cover for the communists to pursue their subversive activities to capture power. Lee Kuan Yew and his gallant political comrades could never be able to match Lim Chin Siong in any contest for power and would only end up in the wilderness. It would not be unimaginable that God played the part of a Divine Samaritan to rebound them back from the precipice. Special Branch with the imprimatur from Chief Minister Lim Yew Hock came to the rescue. Special Branch was able to take preemptive action by incarcerating Lim Chin Siong and all his leading activists so that Lee Kuan Yew and his PAP cronies escaped from being devoured by the communists. Dr. Toh Chin Chye and Dr, Goh Keng Swee promptly acknowledged that Lim Yew Hock had done them a great favor. It was obvious that this would pave the way for Lee Kuan Yew to make a landslide victory for the PAP in the 1959 general election and propelled him to become the prime minister of Singapore thus fulfilling his ambition. As expected there could not be without some witch-hunting by the over triumphant Lee Kuan Yew and his PAP cronies in flexing their muscle. Even Special Branch could not escape his scrutiny. And of course the docile civil servants were made an example of by having their salries docked quite hurtfully. Civil servants took the punishment in their stride as willy nilly they had to accept the PAP as their political masters. Lee Kuan Yew and his cronies realised that badgering the civil servants would not be in their interest in the long run and things gradually returned to be more humanitarian. Lee Kuan Yew told a group of leading world newspapermen that this was like a James Bond movie. American Central Intelligence Agency (CIA) tried to recruit me as their intelligence agent in1961. I played along in a ambivalent role and at the right moment a Special Branch task force which was lying in wait swooped on the CIA officers who were just finishing a final round of discussion on the mutual authenticity of intention in a safe house.The three CIA recruiting officers were arrested. A CIA officer working under cover of an Embassy First Secretary was declared a persona-non-grata and returned to the US. A polygraph was seized after a car chase. The high precision of the operation carried out by the Special Branch task force simply overawed the arrested CIA officers. The earth-shattering effect of this operation reverberated up to the White House and rattled the American President John Kennedy and his coterie of ministers. Lee Kuan Yew took the opportunity to raise his world political standing to such a dizzying height that it overawed President Kennedy. There was a demand for USD thirty million as some kind of compensation but President Kennedy offered USD one million which Lee Kuan Yew considered an insult and did not accept. The three CIA officers were detained for a short period and released after Lord Selkirk, the British High Commissioner pleaded with Lee Kuan Yew on behalf of the American government. Lim Chin Siong and his leading CUF activists like James Puthucheary and Fong Swee Suan were released when Lee Kuan Yew's PAP assumed power after a landslide victory in the 1959 general election. Lee Kuan Yew appointed Lim Chin Siong and Fong Swee Suan as political secretaries to constrain and keep an eye on them. As political secretaries they cannot get themselves involved in CUF activities. Lee Kuan Yew could not be so naive as to expect that they could be constrained for any lengthy period. With their ingenuity they were soon back to their former subversive leadership role in the CUF. This was something that Lim Chin Siong would be an invincible factor in the CUF which could lead to his Waterloo. This was not idle thinking of the potentiality of the invincibility of the CUF under the dynamic leadership of Lim Chin Siong to capture power eventually could not be averted. Lee Kuan Yew could only pray for God's help notwithstanding whether he was a believer. And sure enough his prayer had been answered in the person of George Bogaars as his Director of Special Branch. Although without security background he proved to be the most outstanding director that Special Branch had produced. He had in a very short time as the savior saint of Lee Kuan Yew carried out a complete modification of the CUF and enabled Lee Kuan Yew and his merry ministers to sleep peacefully without any communist phobia.Lee Kuan Yew relied heavily on George Bogaars for his survival and existence from the communists as well as the Malay ultras during Malaysia. Lord Selkirk, the British High Commissioner, was a genial and affable personality who was not unfriendly to Lim Chin Siong, James Puthucheary and heir leading activists. James Puthucheary was able to enchant Lord Selkirk to invite them to a tea party in the High Commission where James Puthucheary with his gap of the mouth managed to elicit a not indistinct assurance that the British would not be unamenable to the pro-communists capturing power in Singapore. This was like a fortune from the sky to the CUF leaders. They now have the British assurance from Lord Selkirk to go for broke to capture much to the horror of Lee Kuan Yew. Lord Selkirk was something of a maverick and would stand for his principle against anyone. This was so painfully clear to Lee Kuan Yew especially in the Internal Security Council (ISC) meeting to decide on whether to give approval to the execution of "Operation Coldstore". It was a brain- child of Lee Kuan Yew to cripple the CUF and he could only carry it out with the approval of the Internal Security Council. There was hard bargaining in the council with Lord Selkirk taking a firm stand of what he described as his minimalist stand. This meant the Lee Kuan Yew must produce evidence to show that the pro-communists were resorting to violence to capture power. Because the pro-communists had adopted a hands-off to violence after the 1956 riots which resulted in the incarceration of Lim Chin Siong and all the CUF leaders there could not be any evidence of impending violence by the CUF. Lee Kuan Yew was in a dilemma and depended entirely on the goodwill of Tungku Abdul Rahman to persuade Lord Selkirk to consent. After what seemed an eternity Tungku Abdul Rahman with all his rhetorical argument was able to convince Lord Selkirk to agree and the decision was passed at the ISC to give approval to "Operation Coldstore". Operation Coldstore executed on 2nd February 1963 completely wiped out the upper echelon of the CUF including Lim Chin Siong, James Puthucheary and Fong Swee Suan. Dr. Lee Siew Choh was spared to expose him as a caricature of a puppet exploited by the CUF to divert government recrimination.It took Lee all the ingenuity of Lee Kuan Yew to get the approval and put into action Operation Coldstore as a panacea for his continued political rule in Singapore without any further impediment from the CUF. His inhuman treatment of political opponents like Chia Thye oh and Dr. Lim Hock Siew could evoke a big question mark in the mind of the Singapore public and maybe some of the world leaders. Historians could not reconcile with their conscience to write an obituary after Lee Kuan Yew's demise. His impetuous adventure to prevail the PAP style of democracy in Malaysia had cused such a great uproar and horror to Tungku Abdul Rahman and his Malay Cabinet not to mention the Malay ultras that they finally decided to cut out Singapore from Malaysia. It was such a monument disaster to Lee Kan Yew's dream to spread his domination to Malaysia. But the break-up was a blessing to the Chinese community, especially the Chinese businessmen, who felt that they had been living under oppression under the Malaysian Administration. So Singapore became an independent country in August 1965 which should be a time for jubilation. But the economic situation had never been more gloomier. There was no common market and we were entirely at the mercy of any invaders as we had practically little or no defence. And above all we needed to have more foreign investments to survive. But we were fortunate to have top civil servants, Sim Kee Boon, JYV Pillay and others who performed titanic service to turn the fortune round. We had consummate help from the Israelis to build our our army from scratch to what it is today. And Singapore became gradually prosperous to become the first class nation today. Could there have been some Divine benevolence? Lee kuan Yew relinquished his premiership to wooden Goh Chok Tong who to all appearances was a seat-warmer. But to his credit he dis quite a good job in enhancing the prosperity and standing of \Singapore. Lee Hsien Loong as the anointed heir of Lee Kuan Yew to succeed Goh Chok Tong as prime minister in Still in command of Singapore Administration. He tries to emulate his inimitable father Lee Kuan Yew but he needs to show more kindness and compassion and less avariciousness. I do not want to mention my case of grave injustice to avoid lessening his public standing. Yoong Siew Wah * The author was the Director of Singapore’s Internal Security Department (ISD) from 1971 to 1974. He was Director of the Corrupt Practices Investigation Bureau (CPIB) in the 1960s, and had a distinguished career in the Singapore Special Branch in the 1950s. Mr Yoong has granted TR Emeritus exclusive right to his memoir, to be published on an independent website (work in progress), upon his passing. All the above historic information and more details will be revealed in his memoir. Read More →

Leon Perera asks: Do we have true meritocracy in Singapore?
Leon Perera I read with interest The Independent Singapore’s Featured News, “Leon Perera asks: Do we have true meritocracy in Singapore?” (Jan 21). In the first place, meritocracy should not be narrowly termed as the academic success of an individual. Instead, it should broadly embrace an individual’s capability, leadership and resilience in dealing with unexpected adversity in his/her work and life trajectory. In short, in a society of meritocracy, an individual’s success and status in life depends primarily on individual talents, abilities, effort and luck. It is a social system in which people advance on the basis of their merits. The Singapore Government has been practicing meritocratic system in its governance since independence. But, over the years, it has inadvertently created structural and cultural drawbacks which unconsciously and unavoidably produced inequality, elitism and worst - cronyism. In due course, it is preferably that the current meritocracy mechanism (such as the Public Service Commission) could be fine tuned or delicately revamped so that to ensure the thorough assessment and selection processes of top civil servants are seamlessly safeguarded (a secret balloting system to be recommended and implemented for top civil service posts/appointments in order to avert cronyism). For acute comparison, China has a unique system of selection and election of officials, which Canadian scholar Daniel A. Bell has described as "political meritocracy." Unlike Western models, China's selection of officials is focused on ability and merit. "Political meritocracy" is the idea that the political system should aim to select and promote leaders with superior qualities, Bell expounded. This is in line with the Confucian tradition of meritocracy, which is deeply entrenched in Chinese political culture. Since the independence of the People Republic of China (PRC), China's state and governance systems is "selecting officials based on integrity and ability and on the basis of merit regardless of background to cultivate more talented individuals”.Anyway, China has cultivated a large number of outstanding political talents with continuous training, practice and assessment. As an old saying in China goes, "It takes seven years to see if a tree can grow into suitable building materials." Perhaps, Singapore could seriously consider this model from PRC, thoroughly assesses its worth and then emulates it. Teo Kueh Liang (Mr) Read More →

What figures does she want to see
The recent scandal involving the “inflation” of circulation figures at SPH Media Trust reminds me one of my first working experiences when I joined the Old Rogue, who was then in the process of starting his magazine. We had clicked and he asked if I could help out in driving circulation. As it turned out, the printed figure of 10,000 that was being placed in his media kit didn’t match with the actual print run. We had arguments over this. I tried to explain that I needed to know where magazines were going because potential advertisers would want to know. He would always reply, “I’m hiring you to get sales not to be a back office magician playing with circulation figures.” It then reached a stage when I had a potential advertiser who was asking for accurate circulation figures and he replied “You should ask her what figures she wants to see.” I remember these instances because it highlights one of the aspects of media business. Everyone knows editorial because people use media for the content. Everyone knows the advertising side because that is the revenue that pays the bills. Everyone forgets the third pillar, which is distribution or circulation. While circulation may be less well known than the other two, its an essential pillar because there’s no point of having the other two if the medium is being distributed to people. Advertisers want to know that who is reading their ad and editorial want to know that what they write is going to the people who will read. My Dad freaked at the idea of me working as an ad salesman for a small and unknown publication. His point was that an ad salesperson was the type of person that everyone would run away from. He made the point that “it wouldn’t be so bad if you were selling for the Straits Times, everyone knows the Straits Times.” Well, he had a point. Back on in those days, the Straits Times was sent to just about every English speaking household in the country. Circulation was around two million and the argument was that a copy would be sent to one place (mainly a house or office) and everyone would read it. An outline of what things like circulation and readership can be found here. One can also learn a bit more about what the saga at SPH means here: A lot of things are being said about this incident and for me, two things are clear. The most obvious point is that the normally “forward” looking Singapore government consistently gets exposed as “backward” whenever it comes to the media and nothing underlines this as much as this incident. Our government loves technology and has created program after program to try and make sure that Singapore is a shinning and glowing red dot in the world of technological progress. However, when it comes to the media, where good old fashioned print and broadcast are shielded from competition – including from each other. I think of Mr. Leslie Fong, who was editor in chief of the Straits Times and Vice-President of Marketing (as a disclaimer, Mr. Fong has worked with my mother and knows my father). Mr. Fong has been a champion of SPH’s business model. At the Ad Asia Symposium in 2005, Mr. Fong declared “The Effort to Go Tabloid is a Futile Effort to Dumb Down for Younger Eyeballs at the Expense of Older Ones.” At that point, the representative of Bennet & Coleman told him “You are a prisoner of your own business model,” and proceeded to tell him where the future was. It was unfortunate for Mr. Fong that in this instance, he had to address people from elsewhere. In Singapore, Mr. Fong is celebrated as an elder statesman who can take ministers to task for having the audacity to make announcements on social media instead of calling the mainstream media to a press conference. Part of this model that Mr. Fong defends so passionately involves being very critical of online media. We are constantly reminded that we need to look at the source of information and not to trust everything online. Unfortunately, this has started to sound like the time taxi drivers made noise about Uber Drivers cheating on their taxes only to find that the billing information was all on the Uber Platform and Uber Drivers were declaring honestly, whilst the taxi drivers on the other hand started getting uncomfortable questions from the tax authorities. As a blog publisher, I would love to claim that I had as many readers as any of the SPH publications. I would also love to get advertising revenue like the SPH papers. Unfortunately, Google has a nasty way of tracking exactly how many people click on my blog and the advertisers only pay when people click on the ads. Far from making things murkier, technology makes it more difficult to hide. Let’s face it, just as governments try and usually fail to control internet content, they’re active in the sphere of “cashless technology.” Simply put, its harder to hide when all payments are electronic and easy to trace. The second point that becomes clear is – “Why now?” Surely, this issue with circulation isn’t exactly new and can be a coincidence that the “inflation” of circulation figures is only being discovered now that you have someone from a business background running the show. The fact is SPH Media Trust used to be known as Singapore Press Holdings Limited. This was a company that had to answer to shareholders. Its survival depended on the fact that it had advertisers who were willing to advertise in its publication. As Singapore Press Holdings Limited, the accountability was to shareholders and advertisers on whom revenue came from. However, as SPH Media Trust, the story is different. There are no longer any shareholders demanding a financial return. They have “trustees,” who happen to be government linked and the need to prove that you are worthy of the advertising dollar no longer becomes a pressing issue when there’s a sugar daddy in the shape of the government. There’s no pressure on management to “deliver” a financial return when you are a non-profit and one has to ask why such potentially revenue damaging information only comes out when the entity no longer has to shareholders to answer to. Tang Li *Although I’ve been based mainly in Singapore for nearly two decades, I’ve had the privilege of being able meet people who have crossed borders and cultures. I’ve befriended ministers and ambassadors and worked on projects involving a former head of state. Yet, at the same time, I’ve had the privilege of befriending migrant labourers and former convicts. All of them have a story to tell. All of them add to the fabric of life. I hope to express the stories that inspire us to create life as it should be. Read More →
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